rationale-design.com | Free Online SEO Audit for rationale-design.com

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.rationale-design.com/

Character length : 25

Title

Rationale – Home

Description

Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.

Keywords (meta keywords)

Rationale, Rational, Rationale Design, Rational Design, Rationale Creative, Rational Creative, Wolcott, Walcott, Sean Wolcott, design, graphic design, corporate identity, branding, brand design, ident

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: Rationale – Home
description: Rationale is a multi-disciplinary design studio specializing in graphic design located in Seattle, USA. Projects range from corporate identity systems, user interfaces, websites, posters, packaging, publications and more.
url: http://www.rationale-design.com
site_name: Rationale

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

Linkedin3

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Rationale – Home

Character length : 16

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 2%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	0	0	0	0	0

Heading structure in the source code

<H1> Rationale Design

Word cloud

design3
projects2
rationale2

Keyword matrix

word	title	descriptions	heading
design
projects
rationale

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 6 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

10.00

Flesch Reading Ease

29.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

8.50

Dale–Chall Readability

10.00

SMOG Index

9.00

Spache Readibility

3.30

Number of letters

289

Number of words

Number of sentences

Average words per sentences

Number of syllables

Syllables in words

104

Average syllables in words

2.06

Number of words in first three syllables

Percentage of word / syllables

31.25

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://rationale-design.com/.. /email-decode.min.js
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.2.1/jquery.min.js
https://cdnjs.cloudflare.com/.. /jquery.lazy.min.js
https://cdnjs.cloudflare.com/.. /owl.carousel.min.js
https://unpkg.com/masonry-layout@4/dist/masonry.pkgd.min.js
https://rationale-design.com/assets/js/script.min.js

List of render blocking css files

https://rationale-design.com/assets/css/screen.min.css
https://fast.fonts.net/.. /1.css?apiType=css&projectid=88bd1d24-97d...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.rationale-design.com/js/script.js

File size of all javascript files combined

293.77KB

Javascript minifying

You can save 28.1KB (82% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.rationale-design.com/css/screen.css

File size of all css files combined

229.68KB

CSS minifying

You can save 40.2KB (82% compression) on the analysed URL by minifying the CSS files.

By minifying https://rationale-design.com/assets/css/screen.min.css you can save 40.2KB (82% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

90.79KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.google-analytics.com/analytics.js	2 hours
https://rationale-design.com/assets/css/screen.min.css	24 hours
https://rationale-design.com/assets/fonts/mtiFontTrackingCode.js	24 hours
https://rationale-design.com/assets/js/script.min.js	24 hours
https://rationale-design.com/.. /email-decode.min.js	2 days

Speed test – Images

File size of all images combined

167.31KB

Image optimisation

All images are optimized.

Links

We found a total of 15 different links.
Internal links: 13
External links: 2

External links:

Link text (anchor)	Link strength
Facebook
Twitter

Internal links:

Link text (anchor)	Link strength
http://www.rationale-design.com
Projects
About
Contact
Blog
http://www.rationale-design.com/projects/identity/massive-bit
http://www.rationale-design.com/projects/user-interface/synthpatch
http://www.rationale-design.com/projects/promotion/wooden-boat-show
http://www.rationale-design.com/.. /sean-wolcott-graphic-design-20082014
http://www.rationale-design.com/.. /steven-brooks-photographs
http://www.rationale-design.com/projects/product/sans-calendar
Resources
Store

Website security

173.254.28.49

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of rationale-design.com